Paging through old scrapbooks, newspaper clippings and hundreds of photos preserved in the Archives at Federation – we get glimpses of the life and times of Paul Zuckerman, a man of boundless energy whose influence clearly extended beyond America’s taste for peanut butter. of Commerce invited Velvet Peanut Butter to participate in the U.S. Johnson in Stockholm Sweden, September 1963. By what turns of fortune – or leaps of faith – did the son of Jewish immigrants become the Peanut Butter King of Detroit? Paul Zuckerman shaking the hand of Vice President Lyndon B. But digging a little deeper into the history of the brand and the legacy of its maker, Paul Zuckerman, might lead one to reflection and to wonder. The story behind that familiar yellow label is a classic, still as “fresh, pure and delicious” as ever.ĭigging into a jar of Velvet Peanut Butter can be a delight unto itself. For generations, it was a household staple, an iconic brand among Detroit-made favorites, Faygo, Vernors, Sanders, Better Made, Vlasic. By Vivian Henoch, Editor myJewishDetroit December 1, 2014
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